Senior Designer, Special Projects

Neiman Marcus

2019—Present

•    Manages and creates all design elements for digital special projects, including collaborations with both endemic and non-endemic partners

•    Designs engaging and effective digital seasonal campaign magazines, emails, web banners and site support consistent with brand’s signature look, ethos and values

•    Stays up-to-date on trends in fashion and the luxury retail industry in order to effectively translate them in compelling digital assets that enhance the customer journey, promoting increased customer engagement 

•    Serves as liaison between multiple teams, including digital and print design, marketing and more, ensuring that all teams are in alignment with each project’s unique requirements

•    Mentors junior designers on best design practices and workload management

Senior Designer

Neiman Marcus

2018—2019

•     Designed compelling emails, digital magazines, web banners and site support in alignment with brand’s voice, look and feel

•     Was instrumental in designing the new digital magazine template, conducting competitive analysis and industry trend studies to inform best design for increased engagement across platforms

•    Mentored junior designers on brand style and voice, best design practices, and workload management

Email Designer

Bergdorf Goodman

2015—2018

•     Designed compelling emails, digital magazines, web banners and site support in alignment with brand’s voice, look and feel

•     Was instrumental in designing the new digital magazine template, conducting competitive analysis and industry trend studies to inform best design for increased engagement across platforms

•    Mentored junior designers on brand style and voice, best design practices, and workload management

Entry-Level Web Designer

Bergdorf Goodman

2015—2018

•     Executed creative vision and design to effectively represent brand in both national and international markets

•     Developed rich media solutions that optimized search results viewable on multiple platforms

•     Created website assets and banner advertising and worked closely with site producers to deploy, in addition to developing realistic technical solutions based on business needs and challenges

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